This (JK Wedding Video) started off as its own private video for some very creative people at their wedding. I can’t really see my Parents have letting me do this at mine, but the video has seen over 24 million views. In a word, it has gone Viral and even created its own genre of video. The ‘let’s do a funny dance at our wedding’ video. There are quite a lot of them on YouTube
Since the whole Chris Brown – Rhianna thing (the music on the video is by Chris Brown!) they have added a donation ability for a charity against domestic violence.
The challenge is how to make this work for business – but that my friendly reader is a whole different post!