Outreach & Digital PR Executive
Specialist Area: Outreach & PR
After starting her career in marketing at a global digital agency, working with some of the UK’s biggest brands, Sarah joined the team as an Outreach and Digital PR Executive. Sarah loves building strong relationships with key influencers, such as journalists and bloggers, and gaining valuable exposure for her clients through creative outreach and PR campaigns. In her spare time, she’s often found testing beauty products, reviewing restaurants and writing it all up for her own fashion, beauty and lifestyle blog called Sequin This.
Read Sarah's Latest Blog Posts
How to Get the Most Out of Influencer Collaborations
Back in 2011, the term "influencer" was nowhere near as widely used in the marketing industry as it is today. Fast forward to the present day and influencer marketing has exploded.
5 Ways to Pull Off a Successful Blogger Event
Collaborating with influential bloggers, journalists and social media stars has become an increasingly important part of an ecommerce brand's marketing strategy, particularly in the past year. With more and more bloggers taking their hobby and turning it into a full-time job, it's becoming a greater challenge for brands to successfully gain and hold their attention.
9 Tips to Help You Become a Pinterest Pro
Recently I was invited down to a blogger workshop hosted by Pinterest to learn about how to get the best out of the platform and how to unleash my pinning potential.