Paid Search Manager
Specialist Area: PPC / Paid Search
Rachel is driven by seeing the results of the work she has done and has a great record for generating ROI for her clients .
In her spare time she does all things digital and non digital marketing for an amateur theatre company in Stockport that she is a member of, including writing blogs and social media management.
She also loves her dog.
Read Rachel's Latest Blog Posts
The Highest CPCs and How to Beat Them
So, how much does AdWords or Bing Ads actually cost you? Well, it all depends on your Quality Score, overall budget and - probably most importantly - what industry you're in. So, why does it cost more depending on your industry?
Google Seller Ratings Update: All You Need to Know
So, it is now official; Trustpilot and Feefo, two of the biggest review companies, have announced that due to new Google review guidelines, you require a minimum of 150 reviews for your seller ratings to show - this has gone up from 30, representing a huge five-fold increase.
Travel and Leisure Brands Need These Summer AdWords Tips
RIP to the British Summer. It lasted about, say, six days? But there's nothing people love more than a good holiday, or a little getaway, especially around this time of year. June is the month where people think about squeezing in a mid-year break, so this is the perfect time for holiday-related businesses to give their AdWords campaigns that extra push.