Jiva Dental
Kingston Upon Thames based Jiva Dental is a dental practice with a difference, offering nutritional advice and Indian head massages in addition to teeth whitening, cosmetic treatments and dental implants.
Soon after it opened in 2006, the practice launched a website using a complex code that made it difficult for search engines to pick up and limiting its appearance in Google search results. Return On Digital's task was to provide a site that was more visible to search engines and, more importantly, increased the number of visits from potential new patients.
Objectives
- Generate a significant rise in the number of enquiries for all treatments
- Increase the amount of relevant traffic to the site within the budget set
- Strengthen the brand of Jiva Dental online
Key Challenges
- To achieve Jiva's objectives whilst keeping the look and feel of their branded, but underperforming site
- Operating in the increasingly competitive cosmetic dentistry market
The Project
The starting point was to redevelop the existing website using search engine friendly code, along with quality design that would generate new patient enquiries. Once this had been completed, a web marketing strategy was implemented using Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO) in a combined approach that ensured a strong return on Investment. Strategic use of social media and online PR also helped increase brand awareness and support for other marketing strategies.
The Results
In just 5 months of working with Jiva Dental, Return have created:
- An average of 7 enquires a week with an average conversion rate of at least 50%
- A site that now ranks for 100% of all selected key words on Google
- 63.8% increase in site visibility for their top 18 key words
- Over 200 interactions with the brand through different social media channels
- £9,480 worth of new treatments in the first 3 months from a budget of £3,750
Client Testimonial
"The whole team at Return have been a pleasure to work with. They're very professional, easy to communicate with, and do exactly what they say they will. I have been happy from the outset, from the modifications they made to my existing (if invisible!) website to the site optimisation and managing of my Google Adwords account. In the first 3 months from the new site going live, the interest in our services has multiplied and we have received many quality leads that have easily recouped the initial investment. As time goes on, the Return on Digital team is helping to streamline our web marketing activities, so I have no doubt there will be an even greater increase in revenue from new clients."
"I am looking forward to a long and profitable relationship with Return and would have no hesitation in recommending their services - these guys really know what they're doing!"
Dr Bob Bhamra, Jiva Dental
252% Return on Digital
To find out how our services can help to create or improve your return on digital, simply call 0845 86 22 122 or complete the form
