Where’s Google Making Its Money?

Always wanted to know what the most expensive PPC Keywords on Google are, then now you can. A study recently conducted by WordStream have been researching what the most high volume and primarily as a result the most expensive categories for keywords in Google AdWords. As Google’s revenue comes from advertising, these keywords are fundamentally the foundations of Google.

On July 14^th Google announced their Quarter 2 earnings for 2011, which was up 32% from last year, bringing their total earning to just over $9 billion dollars. These Paid Clicks increased 18% from Q2 last year, while the cost per click has gone up 12% since then. In the past 4 quarters alone Google have managed to bring in $32.2 billion in total advertising spend – not bad going! Below is the handy infographic to show the 20 top CPC keyword categories, and where Google is making its money:

Source: WordStream