Talk to us today 0845 86 22 122


20th July 2011 |  Written by Laura Thomas

What Makes People Like A Brand On Facebook & Twitter?

There is no doubt that having an online brand experience creates loyal customers. However not everyone knows exactly why people follow brands on Facebook. Econsultancy completed a survey to try and find this out. With a survey of 2500 consumers, only 78.6% actually followed a brand, which only left 533 respondents – of these there were 350 females & 183 males. This therefore shows that more women are more likely to follow a brand on Facebook. They actually found that most the common reason was to be notified of special offers (70%), although shopping (38%), events (38%) and to leave feedback (29%) were also popular.

Most people follow between 2 – 5 brands, however 35% said they would follow more than five brands. They also found that users would unsubscribe from a page if they were dull, so make sure you have interesting content! Other data from Social Media Today and Razorfish helped produce this infographic:

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>