Return on investment, or as we like to call it ‘Return On Digital’ is one of the most important metrics a business looks at. How do you determine whether your efforts have been successful? As you may of thought the no. 1 measure for success is site traffic, and conversion coming in a close second. The third is the number of fans or members, which although a basic metric can sometimes prove valuable. Also the best platform for ROI is Facebook. The infographic below explores more ways companies are exploring social media and their investment:
Source: MDG Advertising
Bookmark the permalink.