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14th November 2013 |  Written by Gemma Allies

Webinar: Beyond Keywords; The Future Of Search Marketing




Yesterday our Head of Digital Marketing, Justin Butcher, and CEO, Guy Levine, hosted a lunchtime webinar exploring the future of search marketing beyond keywords.

After a historical overview of Google updates, Justin discussed in more detail the implications of encrypted keyword data and the recent Hummingbird update.

The webinar also focused on Google’s movement towards queryless search and how context will gradually begin to take precedence over keywords in searches.

If you were unable to view the webinar or if you would like to recap on the information shared you can view the recording above.

If you have any comments or questions we’d love to hear from you – leave us a comment below or tweet us!

Your Comments

  1. With less and less emphasis on Keywords how do you expect this will impact on PPC campaigns? I would expect a lot more emphasis on optimising landing pages to be more context based, what are your thoughts?

    Thanks

  2. Yes I completely agree. This post sums it up where PPC is going very well:

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