3.11.09

So what exactly does Web 2.0 mean?

Article by Dave Ashworth

It’s fair to say that Web 2.0 is a well used buzz word within the digital marketing sector; we are asked all the time as to what exactly Web 2.0 means.  In particular, we have also found much debate over what is actually meant by a “Web 2.0” website. Due to ambiguity of the term [...]

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30.10.09

Social Networking Cartoons & Amazing Facts

Article by Guy Levine

I have just seen two cracking Web 2.0/Social Media cartoons in this month’s issue of Management Today.
The article is titled ‘Will Social Networks Ever Make Money?’ The real truth for businesses is more like ‘Will Social Networking Ever Make Money?’
 
As the article highlights, there are some really big facts.

Facebook has signed up 300 million users [...]

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28.10.09

Social Media – Its all about the people!

Article by Guy Levine

In a follow-up to Dave’s great post of Social Marketing for Business, I thought I would add my bit. In my role as a Digital Marketing Strategist, I speak to loads of companies about how to generate more leads, make more sales or increase brand awareness. Social Media and Web 2.0 comes up a lot. [...]

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15.10.09

Does a Facebook poke mean anything to you?

Article by Dave Ashworth

Without doubt, Facebook has become a part of every day life for millions of people.  Before getting into SEO and social media I always took it just to be a bit of online banter, a way of interacting with friends and keeping in touch.
I remember back when I first signed up, the “poke” was a [...]

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5.10.09

Adwords mistake exposes new Macbook – Yeh Right, the start of a social media campaign

Article by Guy Levine

It seems that there was a little issue with Google Adwords and Apple. It is claimed and screen captured that Apple had been caught out by writing adverts for their new products too early, and then someone setting them live to early ‘by mistake!’
When people were clicking on the adverts, they were taken to a [...]

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