Tag Archives: PPC
Google takes on the credit card industry
We have recently noticed Google creating a new AdWords PPC ad slot between the three top level positions and the first organic placement.
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Google Looking Pretty in Pink
It appears that my machine is our local Google test centre here in the Return on Digital office and any tests Google are carrying out seem to affect me first. Now, some would say that this is because I’m a well rounded, experienced web user (just me then) others would just say I’ve been selected at random.
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Google AdWords Campaign Experiments (ACE)
Google recently launched AdWords Campaign Experiments (ACE) – This new functionality is split testing on a whole new level.
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Return On Digital Lunch n’ Learn – Paid Search
Today we ran a lunch n’ learn session for our clients on Paid Search. Check out the presentation and some photos.
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AdWords Remarketing Revisited
You may remember my post a couple of weeks ago going through the new Google AdWords remarketing feature. As I mentioned in this blog post, we were in the process of running some trials with a few of our clients …
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