Tag Archives: conversion rate optimisation
Return On Digital Lunch n’ Learn – Paid Search
Today we ran a lunch n’ learn session for our clients on Paid Search. Check out the presentation and some photos.
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The real money is in your database…not just SEO/SEM
Most of our clients are obsessed with driving new traffic to their website, and rightly so. After working with a cutting edge Digital Marketing Agency like ourselves, they will know the conversion rate of their site, even the conversion rate of brand traffic versus keyword traffic, and know that if the conversion rate is 5%, then every 100 people equals 5 more sales.
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