Exploiting digital channels to achieve your business objectives

11.09.09

PPC Keyword War – The Real World Examples

Following on from yesterdays post, there was a turf war between Marks And Spencer and Interflora.

Two interesting links about it are below

http://www.theregister.co.uk/2008/12/04/interflora_google_keywords/

http://blog.interflora.co.uk/illegal-free-riding-on-the-interflora-brand/

Basically Interflora is suing Marks & Spencer for using Interflora as a keyword, and spelling mistakes too!

In fact, after a little bit of research, companies are actually suing Google about letting this happen in the first place.

http://www.newmediarights.org/blogging/lost_translation_rosetta_stone_sues_google_trademark_infringement

http://www.tgdaily.com/content/view/43693/118/

The internet is really like the wild west with Gunfights at dawn! There will be more on the way.

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