This is the strategy of targeting longer tail search queries when using the search engines. These types of phrases are normally over four words in length and are typically used when the user knows what they are looking for. For … Continue reading →
Paid Search is frequently the overlooked strategy when it comes to online marketing. Many business owners will often baulk at the idea of paying for each visitor that comes to their site. Continue reading →
Last night Dr Dave Chaffey was in town speaking at Manchester Metropolitan Uni. The event was well attended by marketing students and many digital professionals from the local area that had come to listen to Dave Chaffey’s trends for digital marketing in 2011.