What is Long Tail SEO? And what does it mean for my business?
This is the strategy of targeting longer tail search queries when using the search engines. These types of phrases are normally over four words in length and are typically used when the user knows what they are looking for. For …
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How To Make Google Shopping’s Paid Service Work For You [Infographic]
With paid Google Shopping being rolled out in the UK and free Google Shopping listings being gradually phased out over the next few months here’s a mini guide on how you can use this change to get ahead of your …
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How businesses can adapt their Twitter strategy for mobile
Yesterday, the Twitter Advertising Blog published details of how Twitter users in the UK are accessing the micro-blogging social network on their mobile devices. Although many reading this post may be doing so on a large screen in the comfort …
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Google Launches Enhanced AdWords Campaigns
Last week Google announced what many are claiming to be the most significant development to paid search since the shift to an auction based model with Enhanced Campaigns.
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Cookie Law? What Cookie Law?
Unless you have been living under a rock, or don’t spend much time in the digital world, you will have at some point in the last 12 months or so come across the ridiculous EU Cookie Law demanding that all websites gain consent from visitors to use cookies on their sites.
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