Category Archives: social media
Use the ‘Yahoo Example’: Choosing Social Media Platforms to Fit Your Business Objectives.
This week it was announced that Yahoo is set to purchase the popular blogging site Tumblr for around $1.1billion. Although the acquisition price seems to change daily, one question that is changing is “Will Yahoo manage to keep Tumblr a …
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The art of dealing with negative feedback on social media
Last month at Return on Digital’s client conference I was part of the Q+A panel and my chosen topic of discussion was how to deal with negative feedback on social media. There have been a few high profile cases of …
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How can Pinterest Analytics Benefit Your Business?
There are a number of social media channels at the moment which are re-launching and improving the appearance of their platforms. Their reason for doing this? … It’s all about the consumer. Whether they are on the go and interacting …
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Webinar: Why Your Content Marketing Is Failing.
There are plenty of buzz words within the online marketing industry – The most prolific of which is the term ‘content marketing’. It may sound like a no brainer for effective marketing, so why does it fail?
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The Visual Future of Facebook – Top Tips for your Business
Facebook have just held a press event announcing changes to their newsfeed. Here’s what you need to know: Targeted areas Newsfeeds will be introducing specific areas to segment what users see. This will include a Music section, a Games section …
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