Category Archives: Return On Digital
What is Vine and how are big brands using it?
It’s been just over a month since Twitter launched Vine, its quirky video sharing app. However, it seems like many are still unfamiliar with what it’s all about. If you’re one of those people, this is as good a time …
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Successful PPC Campaigns for One-Off Events:
Within the ‘Pay Per Click’ Team we deal with a wide range of clients and often those clients are looking to promote ‘one-off’ events as opposed to long term campaigns. So how do you work a ‘one-off’ campaign to make …
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The Interflora SEO Penalty 2013: What Happened and What’s Next?
History: Late last week, rumblings appeared on Twitter that Interflora, the major florists, had completely dropped off the face of Google, similar to the J.C. Penney saga in the U.S. a couple of years ago. The penalty placed upon J.C. …
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What is Long Tail SEO? And what does it mean for my business?
This is the strategy of targeting longer tail search queries when using the search engines. These types of phrases are normally over four words in length and are typically used when the user knows what they are looking for. For …
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How businesses can adapt their Twitter strategy for mobile
Yesterday, the Twitter Advertising Blog published details of how Twitter users in the UK are accessing the micro-blogging social network on their mobile devices. Although many reading this post may be doing so on a large screen in the comfort …
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