Category Archives: Pay Per Click
Google’s Ad Rotation Updates Scaled Back
At the start of May, the announcement that Google were to get a little more hands on with Ad rotation within Adwords was met with little support.
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A Guide To The New Facebook Analytics
Ever wanted more data from your Facebook ads? Well the time has come – Facebook have released several changes that will have a huge impact on the performance of your brand page and ads
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Upgrade to Google Display Network interface
As an active user of the Google Display Network I am very excited about the recent announcement Google has made about the completely new interface built from the ground up with the Display Network in mind.
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Enhanced Ad Sitelinks
Site link ad extensions have been around for a good while now which we wrote a blog about back in March 2010! Site links have proved to have a number of improvements when you ads qualify, with the most obvious being click through rate with a higher visibility and more important improved conversion rates.
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Remarketing Presentation – SES London 2012
This week I have been at SES (Search Engine Strategies) London where I spoke on a panel about Google Remarketing and briefly spoke about other Retargeting platforms. Below is a copy of my slide deck. Feel free to ask any …
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