A Cute Little Adwords Feature We Just Spotted
While doing some reporting for a client, we found an option to slice and dice data right in AdWords.
What this then allowed was for data like this to be displayed without having to go back to Excel.
Nice – and a big time saver! Have you seen it and used it?
Like this blog post?
Feel free to use the link below on your website or blog to link back to us:
http://www.returnondigital.com/blog/a-cute-little-adwords-feature-we-just-spotted
Would you bid in Adwords or optimise for your competitors brand & company name?
//
This is an interesting and controversial topic which caused a big law suit between Marks & Spencer and Interflora.
Here is the scenario.
You (or your client) wants to appear in the search results for a competitors brand, company name or products. You add them as keywords to your paid search account and start creating and [...]
Like this blog post?
Feel free to use the link below on your website or blog to link back to us:
http://www.returnondigital.com/blog/would-you-bid-in-adwords-or-optimise-for-your-competitors-brand-company-name
Dental Practices Must Use WMA for Internet Marketing & SEO. £45,297.27 And 63 New Patients In 90 Days For 3.5k
We have talked about Ollie & Darsh before. They are a fantastic dental practice based in Liverpool. We really love working with them because they implement our suggestions and push us to do more and be more creative.
The results speak for themselves.
So far O&D are 3 months into our 1st stage, 12 month project. They [...]
Like this blog post?
Feel free to use the link below on your website or blog to link back to us:
http://www.returnondigital.com/blog/dental-practices-must-use-wma-for-internet-marketing-seo-45297-27-and-63-new-patients-in-90-days-for-3-5k
SEO v. PPC Again…. Experts Trade Punches In TweetFight
Yesterday I was watching my tweet stream when I saw someone who I really respect saying some things I was really shocked about, so being Twitter I pinged him a tweet and even more shocking replies came back! Don’t you love social media.
Some Background…
PPC v. SEO is a really long debate. A really long debate. [...]
Like this blog post?
Feel free to use the link below on your website or blog to link back to us:
http://www.returnondigital.com/blog/seo-v-ppc-again-experts-trade-punches-in-tweetfight
PPC Keyword War – The Real World Examples
Following on from yesterdays post, there was a turf war between Marks And Spencer and Interflora.
Two interesting links about it are below
http://www.theregister.co.uk/2008/12/04/interflora_google_keywords/
http://blog.interflora.co.uk/illegal-free-riding-on-the-interflora-brand/
Basically Interflora is suing Marks & Spencer for using Interflora as a keyword, and spelling mistakes too!
In fact, after a little bit of research, companies are actually suing Google about letting this happen in [...]
Like this blog post?
Feel free to use the link below on your website or blog to link back to us:
http://www.returnondigital.com/blog/ppc-keyword-war-the-real-world-examples
