21.09.09

Link Buying – Some Thoughts & Strategies

Article by Guy Levine

For the past few years, there has been a major conversation/argument/bitch fight about the ‘art’ of buying links to help ones search engine optimisation. For those not aware, let me give you a bit of background.
Google uses two main factors in deciding where to place a website in its results. What is on a site [...]

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3.09.08

Google following no follows

Article by Guy Levine

No follow is very simple, at least that’s what we fought.  Stick a no nofollow relation tag in a link then not only would Google not follow the link it also wouldn’t pass any Page Rank or Link Juice.
Not the case anymore.  For a while we’ve heard underground stories that Google wasn’t strictly complying with [...]

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http://www.returnondigital.com/blog/google-following-no-follows

18.07.08

Link building of the future

Article by Guy Levine

In the previous posting we asked the question does traditional Link Building work?  The answer is no.  The question is then how do we Link Build not just for today but tomorrow?
First point to make is traditional link building is no longer that effective because it deals with the web of yesterday.  In fact if [...]

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4.07.08

Page Rank by a Manchester SEO – Hurry up!

Article by Guy Levine

Page Rank is really starting to get on my nerves! Does Google actually care about it anymore. It seems to be way out of date, and Google seem to be in no hurry to do anything about it.
As I’m writing this host, the king of Manchester’s seo scene, WMA’s Head of Search Tim will [...]

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http://www.returnondigital.com/blog/pagerank-by-a-manchester-seo-hurry-up

4.06.08

Link building harbours insanity!

Article by Guy Levine

Reading my emails last night, I saw a great piece from one of those internet guru types. You know the ones! As it happens I have met this one and his content is good.
His plan was to run a competition offering a prize to the person who generates the most incoming links to his website. [...]

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