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Category Archives: Keyword Research

Would you bid in Adwords or optimise for your competitors brand & company name?

This is an interesting and controversial topic which caused a big law suit between Marks & Spencer and Interflora. Here is the scenario. You (or your client) wants to appear in the search results for a competitors brand, company name …
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Everyone else still uses the meta keyword tag, should I?

Back in the day, when Google was a merely a glint in Infoseek’s eyes, the way to top the rankings was easy with some crafty on site search engine optimisation – stuff your keyword meta tags full of irrelevant keywords …
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Google Keyword Tool Update

Anyone who uses the Google keyword tool regularly, or in our case all day every day, might have noticed a little tweak which is now available. It’s got to be said, with all these keyword tools including the offerings from …
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Keyword Research Followup

In this post we will review the results of our Adwords Keyword Research Tool Trial which was a follow up to our synopsis of recent happenings and changes by the Search Engines. To recap Adsense have recently change the figures …
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Adwords Keyword Research Tool

In our previous post we really wanted to talk about Adwords Keyword Research Tool and recent improvements that Google have made. What used to happen for those who don’t know is some figure between 0 and 1 which really meant …
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