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Category Archives: Keyword Research

Where’s Google Making Its Money?

Always wanted to know what the most expensive PPC Keywords are, then now you can.
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Return Launch New Website For The Denture Clinic

Return On Digital have today launched a new website for The Denture Clinic with the focus being on improving their rankings and conversions.
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YouTube keyword research tool – is there any point?

One of the key tools that I use when carrying out a bit of SEO keyword research is the Google Adwords Keyword Tool – it provides an excellent insight into the search behaviour of it’s users and will help you …
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Would you bid in Adwords or optimise for your competitors brand & company name?

This is an interesting and controversial topic which caused a big law suit between Marks & Spencer and Interflora. Here is the scenario. You (or your client) wants to appear in the search results for a competitors brand, company name …
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Everyone else still uses the meta keyword tag, should I?

Back in the day, when Google was a merely a glint in Infoseek’s eyes, the way to top the rankings was easy with some crafty on site search engine optimisation – stuff your keyword meta tags full of irrelevant keywords …
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