So what exactly does Web 2.0 mean?
It’s fair to say that Web 2.0 is a well used buzz word within the digital marketing sector; we are asked all the time as to what exactly Web 2.0 means. In particular, we have also found much debate over what is actually meant by a “Web 2.0” website. Due to ambiguity of the term [...]
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Post Strikes Hit eCommerce In A Big Way
I own a Digital Marketing company. I am sitting at my desk needing to buy my two year old a snow white costume for a fancy dress party she is going to at the weekend, but I’m busy. I would normally buy online but the post is screwed up. Do I take the risk of [...]
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Google vs Bing – is it time to give the underdog a chance?
Google is obviously the number one search engine, according to a recent report in the Telegraph, it has about 71% market share of searches performed, and whilst Bing slipped slightly to just under 9% the fact is, it’s there and people are using it.
The father of a friend of mine recently proudly told us how [...]
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Are you the coolest kid on Twitter?
Let’s begin this blog post by first stating here at WMA we do not see Twitter as a popularity contest purely to see who can get the most followers. It’s a perfectly legitimate networking tool that when utilised correctly can perform an integral and valuable part of your daily business routine.
However, there is nothing wrong [...]
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Link Buying – Some Thoughts & Strategies
For the past few years, there has been a major conversation/argument/bitch fight about the ‘art’ of buying links to help ones search engine optimisation. For those not aware, let me give you a bit of background.
Google uses two main factors in deciding where to place a website in its results. What is on a site [...]
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