17.02.10

21 Secrets of Top-Converting Websites

Article by Dave Ashworth

Down at SES London, we just took in a very interesting keynote session with Bryan Eisenberg, also known as @TheGrok in Twitter circles, on tips on how to increase the conversion rate on your website.
He started off by informing the average conversion rate was 3% but then showed a list of the top converting websites [...]

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23.10.09

Is Branding A Waste Of Time Online? Do I Stay Or Do I Go….?

Article by Guy Levine

I read an interesting Digital Marketing related post from Mark Oborn about how long people stay on your site for. The interesting points were that there are no real definitive answers to this question. From the research Mark did, it came out at about 30 seconds. Mark commended that lots of sites have animation and ‘bell [...]

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23.09.09

Google Analytics Goals – What Are They And More Coming!

Article by Guy Levine

In this week’s Google Agency Update, we were informed that there are going to be some enhancements to the Goals functionality in Google Analytics.
What is a Goal?
The goal functionality is a major tool in any Digital Marketing conversion optimisers arsenal. It will allow you to define a series of pages within a process (such as [...]

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29.05.08

SEO Company Reveals Analytics Secrets

Article by Guy Levine

Any good SEO company will tell you that analytics are the key. The first key performance indicator we look at is what position a website reaches in the search engine results page. I don’t care what any so called expert says, if you don’t get traffic, you can’t even begin to look at conversion! Then [...]

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2.05.08

Why won’t my visitors convert?

Article by admin

At Web Marketing Advisor, we believe one thing. A website is there to sell. It can either sell via ecommerce or it can sell someone on putting their hand above the parapet and become a lead. If that’s not what you are looking for too – you’re wasting your time.
So what happens when your website [...]

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