Author Archives: Justin Butcher
How To Make Google Shopping’s Paid Service Work For You [Infographic]
With paid Google Shopping being rolled out in the UK and free Google Shopping listings being gradually phased out over the next few months here’s a mini guide on how you can use this change to get ahead of your …
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How Businesses Should Prepare For Facebook Graph Search
As news of the announcement of the imminent arrival of Facebook Graph Search sinks in, business owners in the UK will be wondering what they need to do now to make sure they are visible in this new social search engine …
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Will The Google Disavow Tool Lead To Further SERP Carnage?
We have been reading with interest what other people in the industry have had to say regarding the new Google disavow tool, now available in Webmaster Tools. For those of you who don’t work in our industry, or have been …
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Anchor Text Is Not Dead
By now many of you would have read Search quality highlights: 50 changes for March from Google
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5 Crucial Takeaways From The Latest Panda Update
Since Google’s Panda 3.3 update rolled out a few weeks ago, and the smaller Panda 3.4 rolled out over the last few days I have been pulling in data, looking at lots of link profiles of winners and losers and trawling SEO forums and social media platforms for other people’s views on the current state of play.
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