Talk to us today 0845 86 22 122

Blog.

22nd January 2013 |  Written by Hassan Ali

A Newbie’s Guide To Getting A Job In Digital Marketing

Over the years I’ve read my fair share of ‘how to get a marketing job’ articles, but found most of them to be pretty generic and written by recruitment agencies. As Return on Digital’s newest recruit, and someone who’s tried hard to get a job at a leading agency like this, I thought some of you up-and-comers might appreciate some tips which no doubt helped me get this rather awesome job. So read on because you’ll definitely find this useful (probably).

 

MeowGet hands-on experience

So you’ve graduated from uni with a sparkly marketing degree in your hand. Lovely. However, don’t assume like I did that your degree will bring you instant job offers – very rarely did my interviewers ask about my academic life. They were only interested in work experience, which I had to build up, pronto. I can’t emphasise enough the benefits of internship work in an agency – not only will these teach you practical digital marketing skills, they’ll also look great on your CV. Not having a full time role may be frustrating, but stick with the internships and you’ll benefit in the future.

 

Develop your organisational skills

If you want to work in an agency, be prepared to have your time management and multitasking skills stretched big time. If all your previous marketing experience comes from client-side roles, it can be a bit of a shock working with 20-odd clients all of a sudden. I recommend practising good time management for your day-to-day tasks, just so you’re prepared.

 

Stay up to date with the world of digital marketing

You probably already know this, but digital marketing is always changing, so you really need to stay on top of current trends and innovations. Not only will you be aware of what’s going on in the industry, you’ll be able to show off your knowledge to potential employers. Mashable is great for social media news and the SEOmoz blog is a good place to start for developments in search marketing.

 

Mashable

 

Clean up your social presence

It’s been reported that 90% of employers check out people’s social profiles as part of their screening process. Whether that’s ethical or not is a discussion for another day. Right now you need to make sure your profiles are giving out a really good representation of yourself. Bye bye drunken party pictures! I’m not saying you should have a photo of yourself rescuing puppies; just keep your images and written content tasteful. You can find more on this here. Also, conversing about digital marketing shows that you have a genuine interest in the industry – which is pretty much a necessity if you want to succeed in a digital agency.

 

Use social media for job searching

Before joining Return on Digital, I initially spent my job-searching time on the well-known sites you see advertised on TV every day. It seems obvious now, but at the time it never occurred to me that I’d find digital roles advertised on social media. If it’s an agency role you’re after, Twitter is perhaps the best place to look. It’s also worth keeping tabs on agency blog posts because you never know when a vacancy will be advertised.

 

Speaking of which, Return on Digital is looking for a talented Account Manager and Digital Marketing Executive. Get in touch and you never know, you may just end up working for one of Manchester’s brightest digital marketing agencies…I told you this blog would be useful, didn’t I?

Your Comments

  1. Great blog post!

    I totally agree with the internship experience and would definitely recommend it to anyone. I took a year out between by second and third years from uni last year and did a marketing internship in London. The sole purpose for me doing it was to gain experience as I had never had a job before, so my CV was basically going by my grades, so it was valuable putting that down. My internship was unpaid for four months, but then they began paying me, and was thrilled to stay there for a year (after signing a contract initially for 6 weeks). So it does show that working for free can have its rewards if you work hard.

    Now I’m back at uni for my final year, but that year working as an intern was the best decision I could’ve made. I learnt an incredible amount about marketing and the digital industry, and made loads of great contacts which will hopefully help me find a grad job when I leave uni this year. It also made me realise that digital marketing is the area I want to get into for a career, which was very helpful. :)

  2. Thanks for your comment Stuart. I honestly think doing internships during/straight after uni is the best preparation for your career, and it shows potential employers that you’re willing to learn about the industry.

    Good luck in your final year, I’m sure your hard graft in London will pay off!

  3. Yep, totally agree :) Thank you very much :)

  4. Awesome Blog Post!!!!!

    Very insightful and offers a fresh prospective in how to succeed after university, though the blog is tailored towards those wanting to further themselves within the digital marketing industry. The principals of gaining valuable experience, keeping up with contemporary research / information and using social media effectively can be applied to all fields.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>