Monthly Archives: February 2013
Successful PPC Campaigns for One-Off Events:
Within the ‘Pay Per Click’ Team we deal with a wide range of clients and often those clients are looking to promote ‘one-off’ events as opposed to long term campaigns. So how do you work a ‘one-off’ campaign to make …
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The Interflora SEO Penalty 2013: What Happened and What’s Next?
History: Late last week, rumblings appeared on Twitter that Interflora, the major florists, had completely dropped off the face of Google, similar to the J.C. Penney saga in the U.S. a couple of years ago. The penalty placed upon J.C. …
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What is Long Tail SEO? And what does it mean for my business?
This is the strategy of targeting longer tail search queries when using the search engines. These types of phrases are normally over four words in length and are typically used when the user knows what they are looking for. For …
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How To Make Google Shopping’s Paid Service Work For You [Infographic]
With paid Google Shopping being rolled out in the UK and free Google Shopping listings being gradually phased out over the next few months here’s a mini guide on how you can use this change to get ahead of your …
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How businesses can adapt their Twitter strategy for mobile
Yesterday, the Twitter Advertising Blog published details of how Twitter users in the UK are accessing the micro-blogging social network on their mobile devices. Although many reading this post may be doing so on a large screen in the comfort …
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