Monthly Archives: August 2011
Top vs. Side Adwords Performance
Back in July Google announced the addition of ‘Top vs. Side’ performance segmentation to how ads perform above or to the side of organic search results. The official release can be found here. The ‘Top vs. Side’ data can be …
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The Dark Side of Success: Google in the Courtroom
You may know that Google have been taken to the courtroom a few times. It was only on Wednesday that Google had to pay out $500m for publishing online advertising from Canadian pharmacies selling illegal drugs to US customers. As …
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Do PPC Search Ads Cannibalise Search Traffic?
It is a question I have seen bounded about the internet marketing world for a very long time.
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Checking Into Super 8 on Foursquare
Following on from my earlier post this week regarding checking into events and the footy match between Bolton and Man City, I can confirm that Cineword (and AMC, I checked) are set up to allow you to check into which film you’re going to see.
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To Tweet Or Not To Tweet?
Social media policies are becoming increasingly popular in the workplace nowadays, although this comes as no surprise as you see PR disasters happening every month as a result of one tweet.
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