Monthly Archives: January 2011
‘I Hope You All Die!’ – How Footballers Can Fall Foul Of Twitter
According to anyone over the age of 50, the top flght footballers of yesteryear would head straight to the local pub after a game to share 10 pints and a bag of pork scratchings with their adoring fans before heading to the local chippie for pie and chips and stumbling onto a bus home. Somewhere along the way, however, the modern Premiership footballer is said to have lost touch with the people who fork out good money to go and watch them play.
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Is Rebranding The Way To Go?
I came across an article on Twitter today that sparked off an interesting conversation about brand recognition.
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