Monthly Archives: April 2010
AdWords Remarketing Revisited
You may remember my post a couple of weeks ago going through the new Google AdWords remarketing feature. As I mentioned in this blog post, we were in the process of running some trials with a few of our clients …
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Conversion Tip: Avoid One Night Stands
Following on from Guy’s post about conversion rate optimisation, I thought it would be interesting to look at websites with high conversion rates and have a look into why they are doing so well.
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You wait ages for a Google Logo and then two come along at once
After a month or so with no new logos for the UK homepage, Google treat us to two in two days as they celebrate both Earth Day & St Georges Day.
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CRO article for Real Business Magazine
I have just published the latest article for my Real Business column. I think its quite interesting as it looks at how the web is changing by moving from search to social recommendation, but also how we now need to pay more attention than ever on what we do with people once they arrive at our site.
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Google Places Sees the Advent of Paid Local Listings
Google Local Business Centre Listing never really rolled off the tongue, thankfully Google have resolved this by renaming this feature Google Places. Though having seen what now comes with it, it would appear to be more than just a branding exercise.
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